Intelligence: Competitive, Market and Media

Ongoing primary and secondary research
Strategic planning and analysis

Media research and analysis
Media measurement, monitoring and analysis. Perception in the media – what the media is saying. Media includes: newspapers, magazines, journals, Internet, abstracts, newsletters and social media (blogs, message boards, message forums); also books, lectures, photos and sound.

Public relations intelligence                                                                                           Positioning and perception: messages and issues; deposition competition.                                   Placement – media, directories, ads, links.                                                                       

Competitive intelligence (SWOT analysis)

Consensus and trend research

Risk assessment / communication

Services include: Editorial (news, intelligence, briefs, fact-checking, graphical reports, presentations), writing, ad hoc and general research.

Selected Industries: Health, Medicine, Nutrition, Pharmaceutical;                       also Technology, Financial, Banking and Securities

Selected media research (under contract, prior years) for:
MasterCard, Allstate Insurance, Bank of America, Corning, Sun Microsystems, 3M Health, Pfizer, AstraZeneca, Kaiser Permanente; and measurement companies Biz360, Delahaye and TNS Media/Cymfony.