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Intelligence: Competitive, Market and Media
Ongoing primary and secondary research Strategic planning and analysis
Media research and analysis Media measurement, monitoring and analysis. Perception in the media – what the media is saying. Media includes: newspapers, magazines, journals, Internet, abstracts, newsletters and social media (blogs, message boards, message forums); also books, lectures, photos and sound.
Public relations intelligence Positioning and perception: messages and issues; deposition competition. Placement – media, directories, ads, links.
Competitive intelligence (SWOT analysis)
Consensus and trend research
Risk assessment / communication
Services include: Editorial (news, intelligence, briefs, fact-checking, graphical reports, presentations), writing, ad hoc and general research.
Selected Industries: Health, Medicine, Nutrition, Pharmaceutical; also Technology, Financial, Banking and Securities
Selected media research (under contract, prior years) for: MasterCard, Allstate Insurance, Bank of America, Corning, Sun Microsystems, 3M Health, Pfizer, AstraZeneca, Kaiser Permanente; and measurement companies Biz360, Delahaye and TNS Media/Cymfony.
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